Annica Peters

Account Executive

What I've done...

I have a bachelor's degree in English, German and General Linguistics and worked part-time as a student trainee for a hotel cooperation. Since I grew up in a hotel business, I have always felt very much at home in the tourism industry and therefore also wanted to go in this direction professionally. After graduating, I gained my first agency experience as part of a trainee program in the field of PR/communications.

What I do now...

Since August 2023 I am part of the Munich branch of GCE and support my team in PR consulting for various clients. These include the Munich Marriott Hotel City West, Albena, Adler Historic Guesthouse and Lago di Garda Camping.

How I spend my free time...

I particularly enjoy spending my free time with family or friends, sitting together over a coffee or an aperitif. On the side, I have been volunteering for several years in a network for young hoteliers, which has set itself the task of inspiring young people for careers in the hotel industry and gastronomy.

What I bring to GCE…

A great passion for the hospitality industry and languages, as well as the joy of PR work.