Sales & Representation

Successfully positioning international tourism brands in the DACH market takes more than a local presence. It takes market insight, strong networks and the ability to create lasting business opportunities. As a representation agency for destinations, tourism boards, hotels, hotel groups, airlines and tourism companies, we represent our clients' interests in Germany, Austria and Switzerland. We develop sales strategies, build partnerships and connect our clients with tour operators, travel agencies, travel agency chains, OTAs and MICE buyers. Our goal: to increase visibility, strengthen business relationships and deliver measurable growth

We tell stories that make potential guests dream and book, and we show tour operators, travel agencies, OTAs and airlines what makes your destination stand out. Creative trade and consumer marketing is as much part of what we do as a presence at the key trade and consumer shows across the DACH region: from ITB Berlin to regional travel fairs. There, we build contacts on your behalf and bring your destination or company to life.

We get things rolling: we turn your tourism roadshow into an experience. We offer travel agent training, product training, webinars and e-learning that inform and inspire: all year round, live and online. We also reach consumers directly: at trade shows, at events and through brand partnerships with strong partners. That way, your offering is present wherever booking decisions are made.

Tour operators, travel agencies and OTAs are increasingly using AI tools for research, product development and customer advice. With the GCE AI Visibility Check, we review trade newsletters, product information, training materials and destination fact sheets for AI relevance: clear facts, up-to-date data, unambiguous sources and a structure that AI systems can read correctly. This way, your destination is recommended not only by travel agents, but also in AI-assisted advisory and booking processes.

For conference and incentive destinations, convention bureaus and meeting hotels, we provide MICE sales management and MICE PR in the DACH market: with a dedicated MICE team.