Travellers, journalists and travel professionals are increasingly turning to AI assistants such as ChatGPT, Google Gemini, Perplexity and Microsoft Copilot and to Google AI Overviews. These systems don't answer with ten links, but with a recommendation. So the key question is: is your destination, hotel or brand mentioned and cited as a trusted source?
Global Communication Experts helps tourism brands navigate this new era of communication.

We have developed our own tool that reviews content, story pitches and press releases for AI relevance before publication. The GCE AI Visibility Check assesses whether content is structured so that search engines can find it and AI systems can understand it, reproduce it accurately and use it as a trusted source. The result: a score with concrete recommendations for optimisation, implemented by our editorial team.

• Clear key message: who, what, where, when – in the opening sentences
• Facts and figures: verifiable data instead of superlatives
• Entities: unambiguous names of places, brands, people and offerings
• Sources and quotes: attributable statements from experts
• Timeliness: dates, seasons, valid prices and connections
• Structure: subheadings, lists, FAQs, fact boxes
• Credibility (E-E-A-T): sender, press contact, experience and expertise
• Technical discoverability: structured data, HTML instead of PDF, alt text

Tour operators, travel agencies and OTAs also use AI for research. We review trade newsletters, product information, training materials, destination fact sheets and webinar content so that your destination appears accurately and prominently in AI-assisted advice, product development and booking.
As part of Miles Partnership, we draw on international AI expertise: from the AI Opener for Destinations training programme and the AI-powered sentiment analysis Vibe Check to Coraggio Group's Navigate AI Readiness Instrument (NARI), which measures the AI maturity of tourism organisations.

1. Analysis: How visible is your brand in AI answers today?
2. Check: Review of your content with the GCE AI Visibility Check
3. Optimisation: Revision of copy, structure and data
4. Monitoring: Regular measurement of visibility and sentiment

What is Generative Engine Optimisation (GEO)?
GEO optimises content so that AI assistants such as ChatGPT, Gemini or Perplexity can find it, understand it and cite it as a source, the next evolution of classic search engine optimisation (SEO).

Will AI replace traditional PR?
No. AI systems rely on credible sources, such as editorial coverage and well-prepared press releases. That makes good PR more important than ever.

Who is the GCE AI Visibility Check for?
For destinations, tourism boards, hotels, airlines, tour operators and MICE providers that want to be visible in the DACH market.